I’m Subi Nishiki, founder of Aloha Startups, a Hawaiʻi web design, marketing strategy, and business consulting studio. I help small business owners and service providers across Oʻahu and Hawaiʻi build high-converting websites, stronger marketing, and simple business systems that support real growth. Browse my case studies below.
Designed to convert local homeowners and commercial clients into booked jobs. I built a clean, service-forward platform that clearly presents their full range of exterior services — window cleaning, pressure washing, solar panel cleaning, gutter cleaning, and more — with transparent pricing and a direct quote request flow. Built for a locally owned Oahu business with 28 years of combined experience.
"Subi helped us start our business with a strong foundation. She gave A & R Windows a professional brand face we could be proud of and helped us build the website and social media presence we needed to show Hawaiʻi the quality of work we provide. She made the process clear, organized, and easy to move through. We’re grateful for the support and would recommend Aloha Startups to any small business looking to grow the right way."Rom G., Co-Founder, A & R Windows
Built to establish credibility and drive consultations for a solo bookkeeping professional serving growing businesses. I designed the site around Cindy's personal brand, clearly outlining her full suite of QuickBooks and financial services, and making it easy for prospective clients to schedule directly. Clean, trustworthy, and built to convert.
"Subi helped build our brand's credibility right out of the gate. She designed an intuitive, numbers-first bookkeeping platform that perfectly highlights our financial compliance services and drives direct consultations."Cindy Chase-Kruse, Founder of Krusing to Profits
Deep-Dive Case Study: Puna Noni Naturals
COMMUNITY OUTREACH & PARTNERSHIPS
Building relationships with aligned local businesses was a key part of the growth strategy I built and executed for Puna Noni Naturals. This image is from one of the highest-engagement community posts I created — a partnership event with Protea Zero Waste Store in Kailua. Community outreach was built into every content plan I ran.
181 likes — highest-engagement community postI coordinated media opportunities and product visibility for broadcast segments, putting Puna Noni Naturals in front of Hawaii audiences multiple times over a 10-year span — from KITV4 News at 6 to the HI Now Daily show. This section shows the brand wasn't just active — it was newsworthy, and I made that happen.
I planned, managed, and executed trade show participation for Puna Noni Naturals from 2015 and on, including local Hawaii shows and national expos in California. That meant handling booth design, product staging, sampling, sales, and post-show follow-up. Every year. Multiple shows. These photos document the work.
Over 7 years and 1,652 Instagram posts, I helped to direct all product photography for Puna Noni Naturals. That meant coordinating flat lays, lifestyle shots, seasonal campaigns, and product launches — all consistent with the brand's clean, coastal Hawaii aesthetic.
Getting a small Hawaii brand onto Whole Foods Market shelves required a full sales strategy — product positioning, retail-ready packaging, and co-branded storytelling. I executed that strategy. This co-branded tote bag with Whole Foods Market Hawaii is a tangible example of a retail partnership I built at the brand level.
In 2018, I helped bring Puna Noni Naturals to Japan through the Aloha Tokyo event at Yebisu Garden Place in Tokyo. This included managing product visibility, press, and retail storytelling in an international market — and the brand's organic cotton tote bags were spotted in the streets of Meguro.
I built the brand presence that earned coverage in Allure, Hawaii Bride & Groom, and Japanese lifestyle publications and secured an invitation to the HBG 25th Anniversary event at Tiffany & Co. No paid placements. Just consistent branding and knowing how to get a small Hawaii brand into the right rooms.
Here's what 7 years of full-service growth management looks like in numbers.
I provided a full consulting engagement for this medical device sales and service company — covering operations management, project management, and growth marketing in addition to website design. The result was a streamlined business operation built for a regulated, technical industry. The website was one deliverable within a much larger scope of work.
"Subi has played a big role in boosting my business. Her support across ad creation and management, social media management, branding, website building, and content photoshoots has made a real, noticeable difference. Everything she does is thoughtful, organized, and focused on results rather than just appearances. She provided a comprehensive suite of services including operations management, project management, custom website design, and marketing that made a real, noticeable difference."Visakha Gibbons, Co-Owner of MDSS LLC
This was a full brand launch — not just a website build. I handled branding direction, content photoshoots, and the website as the final deliverable of a complete brand identity process. The booking platform was built to unify elite fitness coaching with specialized fascial stretch therapy, featuring mobility assessments and back pain relief programs.
"Subi and Aloha Startups provided well-rounded, reliable support. She helped build our web presence from scratch and capture our brand's essence through high-impact photography. I'd highly recommend her to anyone looking for comprehensive branding, content photoshoots, and website design to grow their business."Jonathan Kanguyatan, Founder of Strength in Motion
