Aloha! I’m a wife, a mom of two, and a local girl born and raised right here in Hawaiʻi. Growing up surrounded by family members who were small business owners, the entrepreneurial spirit has always been in my blood. I always knew I wanted to build something of my own, but making that dream a reality turned out to be much harder than I expected. For years, I found myself starting and stopping various ventures because the process felt impossible to navigate.

I struggled to find the right steps, figure out where to begin, or even find the right resources to answer my questions. That constant confusion led to serious overwhelm, and eventually, I would give up to help build someone else’s dream instead. I am deeply grateful for those chapters of my life, as they taught me resilience and connected me with amazing people across the islands, but the quiet dream of becoming a business owner never went away.

After much thought and prayer, I realized my true purpose: I want to make sure no one else has to struggle through that confusion alone. I created Aloha Startups to help you overcome those overwhelming humps and find success, providing the roadmap and support I wish I had when I was first starting out. My goal is to help you start your journey earlier and move forward with confidence. Why put it off any longer? Just try—you never know what amazing things will happen.

Let me help you make your dream come true, right here at home. Whether you need a roadmap, a hand to hold, or just someone to make the confusing parts simple, I’m here for you. Let’s start this journey together, mahalo!

With Aloha and Ambition,

Subi Nishiki
Founder of Aloha Startups