Before starting Aloha Startups, I spent years working behind the scenes on marketing, branding and growth projects for some of Hawaiʻi’s most recognized companies. Through partnerships with local companies , I supported initiatives for brands like Whole Foods, Down To Earth, Foodland, Island Vintage, Puna Noni Naturals and others. I helped with everything from visual content and product storytelling to customer engagement and campaign strategy. Being part of these projects gave me a deep understanding of how strong branding and clear systems can transform a business. Those experiences shaped the way I work today. They taught me the value of thoughtful design, consistent messaging and creating a seamless customer journey. Most importantly, they inspired me to build Aloha Startups so I could bring that same level of care and clarity to small businesses and entrepreneurs across Hawaiʻi. My goal is to make the path easier for others by sharing what I have learned and offering support with honesty, creativity and aloha.